Role of Web Hosting in SEO

The importance of web hosting for SEO has been wrongfully underestimated for quite some time. Recently, experts in this field have started emphasizing the fact that not paying enough attention to this critical factor may have extremely negative consequences on the accessibility and ranking of your website. Also, the extent to which it can enhance your traffic and conversion rates should not be neglected.

Is SEO affected by web hosting provider?

A whole lot of money is spent on website design and development. And even more is spent on SEO, PPC, and digital marketing to drive customers to your website.

Yet, in our experience, hosting is often scrimped on. This is a mistake – hosting can affect SEO. Putting your website on some cheap hosting will not only impact your results but will impact all marketing efforts so is a provably false economy.

Website Speed

The speed of a website is a known SEO factor and one of the items affecting on-page SEO.

Your website should load as fast as possible in order to take advantage of the SEO benefits but also to offer your users a better experience which leads to more conversions.

In order to have a fast website you need 2 things.

  1. A good web hosting provider with enough resources, a good data center infrastructure, and fast hardware. So web hosting has very important role in SEO.
  2.  A well-coded website with optimized code and images.

Website Availability

Another factor that affects your search engine rankings is web site availability.

Search engines and especially Google don’t like to redirect their users to websites that are not available that’s why they check and can remove (at least temporarily) from their index websites that have availability issues.

Security

 You may take all measures to secure your website but if the hosting provider does not do the same then it’s like building sandcastles.

For those of you who had the experience of a hacked website then you know what I am talking about and how frustrating it is to see your business hacked.

A website that does not have good security is most probably infected by malware and if this is not resolved fast it results in de-indexing and domain blacklisting.

Hosting Affects SEO Rankings

Great web hosting will not magically boost your website to the top of the search engines. You still need to get the SEO basics dialed in and follow a structured SEO process. However, great hosting is a prerequisite to strong SEO results. This is the foundation that solid SEO results are built on.

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